Jasmine Fryrear

Brand and Culture

Jasmine, a California girl born in the untamed Alaskan wilderness, thrives in the captivating duality of her upbringing.

Her unique journey reads like a script for a secret agent or a Hollywood star, featuring stints in the New York diamond district, Caribbean tourism, Motueka apple orchards, and a world-renowned rodeo.

With a passion for learning, she pursued international affairs and cultural anthropology during her undergraduate years, subtly complemented by a minor in Mandarin Chinese, and furthered her studies with a Master's in Global Business at Victoria University in Wellington.

Jasmine's wanderlust has taken her across the United Kingdom, Australia, and Southeast Asia before finding her anchor in New Zealand. She explores new destinations by running trails, but her heart belongs to Ninilchik, Alaska, where she shared her summers with eagles, moose, bears, and wolves.

Leading Envelope Creative's projects and branding, Jasmine orchestrates end-to-end projects, collaborating closely with clients and their visions. Her education and travels have given her a deep understanding of culture's role in shaping human behaviour and relationships. This understanding fuels her dedication to roles that enable businesses to bring their unique cultures to life, creating environments where individuals thrive and collaborate harmoniously.

When she wants to slow down she ventures into Wellington's tamer wildlife to brace the waters of Oriental Bay, amidst the graceful moon jellyfish.

Get in touch

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Get in touch +

Contact Jasmine

Email: jasmine@envelopecreative.co.nz

Phone: +64 022 057 1804

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